News, Insights, and Thoughts
What Is AIO? An Introduction to AI Retrieval and Its Role in Modern SEO
If you have spent any time reading about SEO in the last twelve months, you have almost certainly come across the...
SEO for Blogs: Heading Hierarchy Rules That Drive Traffic
When I’m asked about SEO for blogs, one of the first things I talk about is heading hierarchy. While it’s not...
What Is a Pillar Blog Post and How Can It Drive Traffic and Conversions?
You've heard the term. You've probably nodded along in a meeting when someone mentioned it. But if someone put a gun...
How to Find Your Blogging Niche (When “Everyone” Is Not an Answer)
You’ve got a blog. You’re updating it regularly, and your work is free from grammatical errors. What do you want? The...
Blog Goal Setting: Paving the Way for Higher Organic Traffic and More Conversions
If you’ve read my guide to blog management, you’ll know that blog goal setting is one of the most important tasks...
The Unlimited Copywriting Service: Why It’s the Future of Content Creation in the AI Age
AI is changing the game in just about every industry, which is one of the reasons why I decided to launch...
Blogging Strategy: How to Turn Your Business Blog Into a Lead Generation Machine
You could have killer content on your site, but without a blogging strategy, you can pretty much forget about creating a...
The Ultimate Guide to Blog Management: The Unfiltered Thoughts of a UK Content Strategist
Blog management is new to me. I’m a copywriter, but as I sit here, I’m staring down the barrel of economic...
The Best Copywriters Need to Become a Brand in Their Own Right
I’ve come to realise that the best copywriters in the UK already have a brand, and some of them don’t even...
Effective Call-to-Action Writing: A Copywriter’s Earnest Advice
Why do we copywriters do what we do? Too many “dos”? Perhaps. But the answer is clear: To persuade people to...
DIY Copywriting in the AI Era: Is It Worth the Risk?
DIY copywriting is like home DIY. Yes, you might get the job done, but you can never be sure if your...
6 Ways Hiring a Copywriter Delivers Value for SMEs
I'm a walking contradiction. I know it. I recently wrote an article about DIY copywriting and why it's sometimes the best...
DIY Copywriting: It’s Easier Than Ever, But Are You the Person for the Job?
I recently enjoyed a 90-minute Zoom call with a potential client. Yes, I can talk for England when I get started....
Why a Copywriter’s Best Friend Is the First Draft
I've spent countless hours playing email ping pong and answering questions on Zoom calls, yet nothing gets right to the heart...
Copywriter Agency or AI Platform: What’s the Best Option?
I run a copywriter agency, so I'm biased. I've got skin in the game. I hate AI. But I also love...
When a Website Copywriting Project Goes Bad
I'm going to level with you. Not every website copywriting project has a happy ending. But there's a bad ending and...
Do I Need a Freelance Copywriter?
That’s the question many of my new clients open with. They know they need content to stand out from the crowd...
5 Ways a Great Copywriter Can Improve a Website
My clients turn to me when their website isn’t attracting traffic or delivering conversions. At this point, every other avenue has...
