Content Strategy
Content without purpose is like a car without wheels. I'll create a unique content strategy for your business that turns interest into cold, hard cash. Let's discuss the growth of your online presence.
"Without a content strategy, businesses often find themselves publishing random articles, chasing keywords they can't rank for, and investing time and money into content that never generates enquiries. It's my job to ensure every word serves a purpose."
A Content Marketing Strategy That Delivers Sales
While much of my work involves chasing signups and developing brand awareness, my primary role as a content strategist is to create the kind of content that delivers sales. Building topical authority with Google and ensuring AI platforms can see your content is only the beginning. I dig deep into the psychology behind trust and purchasing decisions to ensure blog posts, web content, and social media copy all drive conversions.
Content Strategy for a Range of UK and US Businesses
My content strategy services are ideal for businesses that want to attract more of the right customers through targeted, purposeful content. I work with B2B companies, professional service firms, SaaS businesses, eCommerce brands, startups, and marketing teams that need a clearer direction for their content marketing efforts.
Whether you're creating content in-house or working with external writers, a documented strategy helps ensure every piece of content supports your wider business goals and delivers measurable results.
Book a Video Discovery Call
Stop howling at the moon with your web or blog content. Make every work count with a content strategy designed to give your customers what they need. Reach out today to arrange an initial conversation.
Why Choose Me to Create Your Next Content Plan?
Many content marketers separate strategy from execution. But that's just not how I roll
With more than 30 years of experience in journalism, copywriting, SEO, and content marketing, I understand both the planning and implementation sides of content.
That means every recommendation is practical, commercially focused, and grounded in real-world content production.
No generic templates. No bloated reports. No content for content's sake.
The best content or blogging strategy is always the one that puts the needs of the customer first. So, when I create a content plan, my first job is to create a customer persona. That way, I know exactly who I'm talking to.
When you come knocking at my door for content management strategies, you get clear, actionable strategies designed to help your business attract the right audience and convert more visitors into customers.
6 Reasons Why Businesses Choose Me as Their Blog Writer
More Than 30 Years of Writing Experience
I've spent decades working in journalism, copywriting, marketing, and content creation. That experience helps me develop strategies grounded in what actually works rather than marketing theory.
Strategy and Execution Under One Roof
Many consultants create a strategy and leave someone else to implement it. I can help you plan, write, optimise, and manage content, ensuring your strategy translates into real-world results.
SEO and Content Expertise Combined
An effective content strategy isn't just about publishing ideas. It's about understanding search intent, audience needs, topical authority, and how content supports visibility in both search engines and AI-powered search.
Practical, Actionable Recommendations
You won't receive a 100-page report that gathers dust. My strategies are designed to be implemented, with clear priorities, content opportunities, and achievable next steps.
Content Strategies Built Around Your Business Goals
Every recommendation is aligned with your objectives, whether that's generating leads, increasing website traffic, improving brand visibility, supporting sales teams, or building authority within your industry.
No Generic Templates or Cookie-Cutter Frameworks
Every business is different. I take the time to understand your audience, market, competitors, and strengths before creating a content strategy tailored to your specific situation.
Without a Content Strategy, You're Pis**ng Your Money and Time Up the Wall
To ensure every word delivers value, you have to have a creative content strategy in place. And that strategy must be designed to serve the needs of your target audience. As a creative copywriter and journalist, I'm the man for that job.
Let's do this!
