Digital Content Specialists
Digital Content That Speaks to Humans — Not Machines
Copywriting and digital content creation is our bread and butter. But the customer always chooses the filling.
The Star of the Show!
My name is Malcolm Cox, and I'm a professional copywriter. I spend most of my time ghost writing blog posts, creating website copy and managing my own websites.
But my path to copywriting greatness in the UK has been somewhat unconventional. After training as a newspaper journalist, I put my writing expertise to great use within the retail and catering sectors. Between 1998 and 2012, I worked for companies such as Scottish & Newcastle, Starbucks, Borders and Baxter Storey. After a much-needed career break, I decided to become a copywriter, and I haven't looked back since.
Working for clients such as Shark, Ninja, Quandoo and BudgetAir, I've developed my own style of writing over the years. You'll find my copy personal and conversational — and often a little unconventional. But I firmly believe that standard corporate-speak often becomes invisible. Hire me, and you'll get content that makes people react.
I love writing; even if I'm simply writing Facebook posts for a plumbing company. But I also get a thrill from identifying the target audience and striking the perfect tone. This is why I spend a lot of time with my clients on creating the ideal customer. Once I know who I'm writing for, I can make sure the message hits home.
I always right for humans, as they're quick to tell me about typos and malapropisms, homophones and homonyms (see what I did there). But seriously; I don't write for Google search engines. Yes, my work is optimised for search engine results pages, but that's never my priority. Quality, tone and voice are always my copywriting priorities. I'll use keywords where appropriate, but my content will always be natural and... well... human.
Content that speaks to humans — not machines
A few words from some of our happy clients...
Nina JacksonSocial Media Manager
"Love the articles, Malcolm. Just what we're looking for. And thanks for doing those telephone interviews for us.
Phil KnightVice President
"Thanks for the web copy, Malcolm. Strikes the right balance of conversational and informational."
"Thanks for everything. We love the web copy, and we'll be back for more blog posts in the future.?
"Thanks for the copy, it was great. And my son loved the blog post on Arsenal — he's a huge fan!"
Let us assess your copywriting requirements — for free.
There are several fantastic UK copywriters plying their trade right now. We know you're spoilt for choice. Before you make a decision, tell us about your project. We'll take a quick look and furnish you with a few choice opinions and recommendations. Email us with all the details, including website address, target audience, your competitors and the ultimate goal of your content.
Latest Blog Posts
by Malcolm Cox
Just a few of our happy clients
A few examples of the projects we've worked on