Brand Copywriting
Great brand copywriting doesn't just tell a story – it sells it! And in many cases, without an unnecessary exclamation mark. What's the point of having interest if it doesn't convert to sales and loyalty? My branding copy does it all. And then some.
"A great brand isn't built on logos and colour palettes. It's built on words. The right words make your audience feel something – and then do something that makes you money!"
Brand Copy That Works as Hard as You Do
My name is Malcolm Cox, and I'm a brand copywriter in Newcastle who loves to tell a story. As a would-be novelist and former newspaper journalist, stories have been my life for as long as I can remember. Perhaps that's why my words work overtime for the brands I develop.
Book a Video Discovery Call
I do brand copywriting differently. I actually like to talk to the people behind the brands I promote. So, if you're ready to share your brand's story with the world, I'm ready to listen. It's story time!
My Brand Copywriting Repertoire
Tone of Voice Development: Before a word gets written, your brand needs a voice. I'll help you define it – and make sure it's consistent across everything you produce.
Taglines and Straplines: The best taglines are deceptively simple. I'll create something that sticks, sells, and stands the test of time.
About Pages and Brand Stories:
People buy from people. I'll tell your story in a way that builds trust and gives your audience a reason to choose you.
Website Copy: From hero sections to product pages, I write web copy that ranks, resonates, and converts.
Brand Messaging Frameworks: Headlines, value propositions, elevator pitches — I'll give you the building blocks your whole team can work from.
Brand Style Guides: The best brands master consistency. And consistency requires firm rules. Think of me as your brand's rule-maker.
6 Reasons Why Businesses Choose Me as Their Brand Copywriter
I Understand That Sales Are Everything
What's the fu**ing point if no one is buying what you're selling? There is none. So, while I love telling brand stories, I always have one eye on sales. My approach to brand copywriting is all about selling as much sh** as possible. If it doesn't sell, it doesn't work.
I Understand Brands
A brand is what people feel and think when they hear a name or see a specific identifier. When it comes to brand copywriting, making people feel and think is all about messaging, tone of voice, and painting a vivid picture of what's possible. I get it. Which is why I'm so fu**ing good at it!
I Know Lots of Sh**
As you'll see from some of my brand copywriting examples, I know lots of stuff about lots of industries and subjects. I've written about everything from women's skimpies to corporate insurance. I understand the psychology of customers, which is half the battle.
I Take a Strategic Approach
Yes, it's not very sexy, but a strategic approach to branding services sets me apart from other copywriters in the UK. I approach projects with research, positioning, competitor analysis, and audience intent in mind. No surface-level writing here!
I Denounce AI
It's a blight on creativity and human connection, yet every man, woman, and their dog is in love with LLMs that write brand copy. The result is soulless, surface-level slop that does nothing except keep AI detection platforms in business. Not on my watch!
I'm a Conversion Captain of Industry
Again, what's the fu**ing point of writing brand copy if all it does is fill spaces on web pages and attracts the attention of Google? To be considered a success, copy has to deliver conversions. And I have the secret sauce needed to do just that.
Create a Brand That Earns Its Keep
Brand storytelling is harder than ever these days, as people have so many content channels to process. Copy that cuts through is now brasher and bolder than ever. And to be truly successful, it has to carry inherent value. My branding copy ticks all the necessary boxes.
Make me your brand storyteller.
