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Copywriting Tips

Copywriting Tips

The Best Copywriters Need to Become a Brand in Their Own Right

I’ve come to realise that the best copywriters in the UK already have a brand, and some of them don’t even know it. In...
Copywriting Tips

Effective Call-to-Action Writing: A Copywriter’s Earnest Advice

Why do we copywriters do what we do? Too many “dos”? Perhaps. But the answer is clear: To persuade people to buy.  Sometimes, we’re talking...
Copywriting Tips

6 Ways Hiring a Copywriter Delivers Value for SMEs

I'm a walking contradiction. I know it. I recently wrote an article about DIY copywriting and why it's sometimes the best option. My basic...
Copywriting Tips

5 Ways a Great Copywriter Can Improve a Website

My clients turn to me when their website isn’t attracting traffic or delivering conversions. At this point, every other avenue has usually been explored....

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