This relatively simple copywriting project involved three pages, one of which was a sales landing page to support a long-term PPC campaign.
The client wanted to include a little technical language to assert authority. However, we decided that the copy should be accessible to a broad audience of small business owners, managers, C-suite executives, and key decision-makers.
Focusing on the outcomes was, of course, a priority. But we didn’t want to overload the reader with information. That’s why I kept my copywriting succinct, to the point, and relatively jargon-free.
As you can see, my approach to sales landing page copywriting involves the creation of a value proposition above the fold. Following the inclusion of some key trust signals, I went for the tried-and-tested structure of who, why, what, why us, what next?
I can create a similar sales landing page text for your next campaign. Reach out today, and tell me how I can help with killer landing page copywriting.
Phone me: 07386704956
Email me: malcolm.cox@contentable.biz
