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Website copywriter

Copywriting Tips

Effective Call-to-Action Writing: A Copywriter’s Earnest Advice

Why do we copywriters do what we do? Too many “dos”? Perhaps. But the answer is clear: To persuade people to buy.  Sometimes, we’re talking...
Diary of a Copywriter

DIY Copywriting in the AI Era: Is It Worth the Risk? 

DIY copywriting is like home DIY. Yes, you might get the job done, but you can never be sure if your work will turn...
Diary of a Copywriter

Why a Copywriter’s Best Friend Is the First Draft

I've spent countless hours playing email ping pong and answering questions on Zoom calls, yet nothing gets right to the heart of a copywriting...
Portfolio

Web Copy for a Managed IT Services Provider in the UK

I love it when you strike up a rapport with a client. From our first two-hour conversation to the delivery of my first draft,...
Featured

When a Website Copywriting Project Goes Bad

I'm going to level with you. Not every website copywriting project has a happy ending. But there's a bad ending and a fu**ing calamitous...

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