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Malcolm Cox

http://contentable.biz
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Sales Landing Page for Managed IT Service Provider

This relatively simple copywriting project involved three pages, one of which was a sales landing page to support a long-term PPC campaign. The client...
Copywriting Tips

Effective Call-to-Action Writing: A Copywriter’s Earnest Advice

Why do we copywriters do what we do? Too many “dos”? Perhaps. But the answer is clear: To persuade people to buy.  Sometimes, we’re talking...
Diary of a Copywriter

DIY Copywriting in the AI Era: Is It Worth the Risk? 

DIY copywriting is like home DIY. Yes, you might get the job done, but you can never be sure if your work will turn...
Copywriting Tips

6 Ways Hiring a Copywriter Delivers Value for SMEs

I'm a walking contradiction. I know it. I recently wrote an article about DIY copywriting and why it's sometimes the best option. My basic...
Diary of a Copywriter

DIY Copywriting: It’s Easier Than Ever, But Are You the Person for the Job?

I recently enjoyed a 90-minute Zoom call with a potential client. Yes, I can talk for England when I get started. We basically just...
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