Social Media Content Writing

Great social media content writing does much more than communicate ideas. It communicates a vision of a better future. Let me create the kind of vision that can grow your following and build your brand.

"To stop the average social media user from scrolling, you have to offer something valuable. And there's nothing more valuable to someone than the promise of a brighter future. That's my outlook as a social media content writer. I communicate what's possible, not what is.

A smiling Facebook man.

Social Media Content Writing with Personality

Too much of the social media content created these days is bland and unimaginative. That's why a lot of it has become invisible. People have seen it all before. So, you have to take risks, be bold, and take an innovative approach. You have to make people fearful of what may happen if they don't take the time to engage. That's where I excel.

Build a Following. Become a Thought Leader.

Social media is a great equaliser when it comes to marketing. It levels the playing field to allow small businesses and startups to play with the big boys from day one.

But to stand out from an increasingly large and fierce crowd, you have to offer something unique. You have to offer value. And a great way of doing both is to provide expert advice, insights, and the pearls of your experience.

People just don't have the time for bullshit these days. They want answers or advice. When they don't get what they want, they look elsewhere.

Don't let your potential customers off the hook. Reel them in with the help of me, your friendly, neighbourhood social media copywriter.

Social media content writing by Malcolm Cox

Book a Video Discovery Call

If you need a professional blogger who'll dig deep into the subjects that will bring in the big bucks, I want to hear from you. I'll examine what makes your products or services special, perform the necessary keyword research, and write blog posts that deliver quality and traffic in equally high measure. Let's talk.

Let Me Manage Your Social Media Presence

I get it. You've got markets to dominate, arses to kick, and people to fire. You're easily the most qualified person to create your company's social media content, but you just don't have the time. Or maybe you just can't be chewed. That's why I'm here.

I'll start by immersing myself in your industry. Then I'll immerse myself in your business. And once I understand what makes your customers tick, I'll make it MY business to give them the content they don't even know they need.

When I say I'll manage your social media content, I mean everything. I'll write the copy, procure the images, and take care of publishing. I'll also engage with your audience – positioning your brand as a true thought leader. And you won't have to lift a finger.

To put it bluntly, I'm a damn fine communicator. And I know people. I know how they think when it comes to making the kind of decisions that can grow your business. Let's chat about what comes next.

Malcolm Cox, brand copywriter.

6 Reasons Why Businesses Choose Me as Their Social Media Content Writer

I'm a Strategy Kinda Guy

I don't pluck subjects out of thin air. And I don't just make up this shit as I go. I start from the finishing line and race backwards. Where do you need to be? And how do we get there? Once we know the destination, I'll create a long-term social media content strategy that gets us there in style.

Cut Me and I Bleed

Yes, I'm a real person. I'm not a soulless LLM who plagiarises the work of a million social media content writers and sells it to the highest bidder. I think long and hard about how to make a connection with my followers. Or, in the case, YOUR followers. I inject personality, emotion, and lots of humour when the audience is open to it.

I'm Mr Consistency

You've probably got followers across multiple channels. So maintaining a consistent tone of voice and approach can be challenging. But when I write content, I write it for multiple platforms during the same session. The approach changes, but the voice does not. From LinkedIn to Facebook, my social media copywriting is always true to your brand identity.

I Love an Argument

I'm not saying that all my social media content triggers arguments. Far from it. But I love nothing more than a frank exchange of views. And like it or not, confrontation and challenging ideas are great drivers of social engagement. I'm there to respond to EVERY comment across all your channels. This is a big part of how I cultivate online communities. It's also a great way to learn about your customers.

I'm a Former Newspaper Journalist

Now, you may be struggling to figure out how this is relevant. But here's the thing. Being a journalist involves having an eye for a great story. I have a sixth sense for the kind of information certain groups want to consume. And I know how to communicate with people from all walks of life – I had to do it regularly during my time as a junior reporter in Gateshead.

I Work Proactively and Independently

When you hand me the reins of your social media presence, you can wash your hands of it all. Of course, I'll provide you with regular reports to demonstrate how my social media content writing is growing your following. But whether I'm writing, securing images, engaging with followers, or responding to DMs, you won't hear a peep from me. You're free to get on with the serious business of doing business!

Going Viral Is Nice, But It's the Long-Term Strategies That Deliver Social Media Growth

When you choose me as your social media copywriter, I'm in it for the long haul. I'll start by immersing myself in your brand and understanding the people who buy from you. That's how I'll create a strategy for long-term growth. Grow your social following, and you can grow your business exponentially. Let's do it together.

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