Copywriting
I'm a copywriter in the UK who has been defining brands and telling compelling stories since 2012. Want to stand out? Trying to avoid the generic fluff that has killed thousands of promising brands over the years? You've come to the right place.
Formal newspaper journalism training and experience give me a unique perspective.
From short stories to engaging verses, I apply my creative writing skills to sell things.
Clients keep coming back because they know I tell compelling brand and product stories.
Clients keep coming back because they know I tell compelling brand and product stories.
"Every product, service, and brand has a unique personality. A good copywriter turns that personality into a compelling story."
SEO Copywriting That Talks to Humans and Machines
I know how to walk the fine line between SEO value and compelling, high-conversion copy. Google loves depth, detail, and quantity. People love context, engagement, and the ability to scroll. Bringing everything together isn't easy, but it's something I do every day.
Book a Video Discovery Call
Want to speak to a UK copywriter directly? I'm ready to jump on a call. While it's not compulsory, having a face-to-face conversation might help you to explain a complex or unique brief.
Offline Copywriting That Makes a Big Impact on the Page
Whether I'm creating copy for a sales brochure or a good, old-fashioned leaflet campaign, I know how to grab a potential customer's attention in a matter of seconds. It's why my services as an offline copywriter in the UK are in such high demand.
Brochure Copywriting
Good brochure copy informs. Great brochure copywriting takes the reader on a journey of discovery — to a positive outcome. I go beyond the obvious benefits to ensure readers get the full picture. I paint that picture to ensure people know what's possible.
Website Copywriting
Landing pages, product pages, or profile pages; it's all the same to me. The special formula for success involves delivering as much information as possible without sending the reader for a nap. I walk the line between value for the reader and SEO 'juice' to maximise conversions.
Brand Copywriting
What is a brand, anyway? I like to think of it as a personality. And whether you know it or not, your business has a brand. It's my job to define it through expertly crafted copy and a style guide that delivers consistency and identity. From the tone of voice to the vocabulary, every decision counts.
Brand Names
Brands live or die according to the name and strapline they're given at birth. It's my job to immerse myself in your story, culture, and operation in search of copy that introduces your brand concisely and in a way that engages. Like it or not, people DO judge books by their covers.
Scriptwriting
A great marketing video or corporate presentation delivers an avalanche of engaging and informative information in three minutes or less. Grabbing and holding the attention of watchers or listeners isn't always easy, though. That's where a video and radio scriptwriter like me earns his keep.
Creative Copywriting
Sometimes, you need a unique approach to stand out from the crowd. I've written everything from unique Valentine's Day poems to fictional stories about cats! As a fiction lover and amateur novelist, this set of skills sets me apart from other copywriters in the UK.
Get Copy. Get Seen.
Talk to Malcolm about your copywriting needs. For complex or unique projects, a video discovery call may be the best option. Better copy starts here.
